About Us

Mission Statement

We strive ‘to be a successful owner controlled  co-operative working towards creating a better, fairer economy  and to enhance the lives of our colleagues, members, customers, and the communities we serve.

Independent Theaters are facing deep challenges. Challenges in engaging new audiences and challenges in meeting the needs of traditional audiences.

Changes in the motion picture  industry present new and exciting challenges. Those choosing to meet these challenges are shifting from the limitations of an individual approach to a limitless and more powerful cooperative approach. CinemaLab is committed to positioning independent  theater owners for a brighter future, CinemaLab’s goal is to build Lean  Economic Communities that enjoy a more competitive and profitable market presence, with a brighter future movie going for both the owner of the theater and the community which they serve..

The goals and desires of the younger generations are vastly different than those of their predecessors. Classic entertainment models struggle to find an audience with this growing market section because they are out of touch with the needs of millennials and Generation Z behind them. The team at CinemaLab will assist  content creation models that speak to young consumers and appeal directly to their rapidly evolving tastes and preferences.

You don’t need to scrap your entire business model, you simply need to open it to widening your base potential clients. We can design a plan for your facility to offer more appealing content that will attract an increasingly picky fan base. Through a customized build and deployment plan, we oversee your content changes to ensure they meet the needs of the millennial generation. We can off on-site consultation and will walk your team through the deployment process. We do with the realization that there are generations of movie fans whose needs are not being met by the traditional model.

Our theaters message must evolve to focus on emerging experiential experiences as well as celebrating the history of the movie going experience.We can help each other develop an online social media strategy as well as a community engagement strategy  to coincide with your local marketing efforts to grow your business.

Together we can work towards re-establishing and re-inventing movie going.